I wonder how is this going to help Farnell! It has had element14 for so long now. At least, I don't see any newness here! Unless, there are plans to dilute the Farnell brand, which will be strange!
BANGALORE, INDIA: Premier Farnell plc has announced the launch of a new, market leading customer proposition in Asia offering a significantly expanded inventory of products relevant to electronic design engineers, next-day delivery in Asia Pacific and an enhanced range of services, under the name element14.
The unique fusion of commerce and community, signals a new era for component distribution in the region and is based on extensive customer research. element14 offers the best inventory for engineers in Asia, with access to an unrivalled breadth and depth of the latest technology products.
From today, the Group’s businesses located in Australia, China, India, Malaysia, Singapore and New Zealand will be known as element14 and will offer customers and suppliers a multi-channel, multi-currency, multi-language way to source their product needs, quickly and easily.
In addition to locally based sales and technical teams and state of the art service centres across the region, the newly enhanced eCommerce websites offer speed and ease of search to access the best product offering for engineers and buyers alike.
The transactional websites integrate seamlessly with the Group’s global online community portal (www.element14.com ) - the place where engineers the world over go to collaborate, connect and access the latest production information, tools and services, all backed up by online technical service from our engineering teams 24/5. This latest transformation follows the launch of element14 websites in Thailand, Taiwan and Korea in August 2010.
Named after the 14th element in the periodic table, Silicon – the fundamental building block of modern electronics – the launch of element 14 delivers a first in Asia’s electronic components distribution industry – blending community and commerce into one integrated business operation through the power of the Internet, able to satisfy customer demand again and again through superior inventory and logistics.
Harriet Green, CEO, Premier Farnell plc, said: “The world is changing, and new technology innovation is driving the pace of change - never faster than here in Asia where customers need fast, convenient, and reliable ways to transact their business.
"We’ve doubled our locally held inventory through significant investment, and strengthened our local teams to ensure we offer customers multiple channels to transact their business in local currency and language with 24 hour access to our customer service and technical teams.
"This unique fusion of commerce and community will ensure we continue to lead the way, offering the best support for engineers and purchasing professionals across Asia as we accelerate change and challenge the traditional ways of working, by building a new future as element14.”
Salman Syed, president, Asia Pacific, element14 agreed: "This is an exciting time for the electronics industry in Asia. Our business continues to grow with sales up over 47 percent year-on-year and our supplier partners, including many of the world’s leading manufacturers, are very supportive of the move to element14 and the enhanced service commitments and product availability we’ll now offer our customers as the pre-eminent high service distributor in the region.
"We believe that element14’s unique blend of commerce and community will ensure that at any time, and from anywhere, Asia Pacific’s electronic design engineers can connect with us through multiple channels to source the products and information they need. This is the right time to enhance our total service and support with the one-brand, one-voice and one-experience that is element14."
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