Rehm continues new sales channel initiatives in North America

GERMANY: Rehm Thermal Systems LLC has been busy making sweeping changes to the sales organization in North America to both leverage the significant installed base and accelerate the introduction of new products and technology into this once again buoyant market.

Rehm has operated directly in America for over a dozen years, and has been headquartered in Roswell, Georgia. Since 2009. General Manager John Bashe, a nine year Rehm veteran with twenty five years industry experience manages the sales and service organization in North America.

This week, Rehm announced the signing of new partners in the Eastern and Southeast US, Atlantec Inc. Atlantech is an engineering and process solutions company established in March of 1990 by its President and Owner Nagy Bayoumi to service the Printed Circuit Board Industry.

Having experienced many years of serving customers in that industry they then redirected efforts and knowledge to focus on the SMT and Microelectronics industries in the early 2000s. With the help of its sales professionals, Atlantech was reshaped as a Representative and Distribution Company in those industries.

Bayoumi has lived in the Washington DC area for most of the past 35 years and studied Chemistry and Business at George Mason University. He started his career in PCB Fabrication in 1976, and brings over 30 years experience in the electronics industry to his new partnership with to Rehm, including manufacturing, purchasing, technical sales, and sales management.

Rehm GM, John Bashe commented: “As the only global soldering equipment manufacturer delivering both Vapor Phase and Convection Soldering Systems, Rehm is enabling our customers to achieve measurably higher productivity from our advanced technologies. Thermally demanding and complex products, particularly next-generation lead-free conversions, stress the capabilities of many existing reflow soldering systems. At Rehm, we’ve answered this challenge with innovative products, and have put in place an experienced team of professionals to support those products and our customers on their factory floor where it counts the most.”