Samsung injects digital expertise into US LED lighting market

International Light Fair Show 2011, PHILADELPHIA, USA: Long recognized in the United States as a high-tech powerhouse, Samsung has set its sights on becoming a new leader in the US lighting market as the industry shifts into the digital age. The company announced today it is making its first LED lamps available in the US as the company couples its technological prowess in LED with its deep marketing knowledge in consumer electronics to launch LED lighting solutions into the mainstream professional and consumer market.

Samsung LED Co. Ltd was established globally in April 2009, channeling the company’s proven expertise in the electronics and electro-mechanics fields into the production of cutting-edge LED lighting. As a leader in LED technology from chips to TV displays, Samsung already possesses some of the largest LED production facilities in the world, helping ensure quality and reliability across the entire line of products. An American center of operations has been established in Atlanta, Ga., to support the company’s expansion into the US market.

“The lighting industry has finally caught up with the digital revolution, with microchip technology powering lamps enabling longer lifetimes, more environmentally-friendly designs and less energy consumption,” says Philip Warner, VP of Samsung LED America. “The Samsung brand is practically synonymous with consumer electronics. As more and more people recognize the future of home and commercial lighting lies in this amazing digital technology, we are confident Samsung will take a leading position in the market.”

Samsung’s initial line-up ranges from omni-directional incandescent replacements to fluorescent and PAR replacement lamps for homes and businesses. Samsung’s vertically integrated supply chain allows the company to produce all aspects of LED lights, including chips, PKGs, modules, light engines and lamps. The company is also a technology leader in areas of thermal management, optics, power supplies and lighting controls.

Philip Warner, VP, added that Samsung will put its full research and design might into developing the next generation of LED lamps. “We will not dilute our offerings with high-efficiency incandescent or even CFLs, as these are yesterday’s technologies. Our focus is 100-percent on LED,” he said.

LED lamps create light by running an electrical current through a microchip. They are increasingly replacing light bulbs in both indoor and outdoor settings due to their higher energy efficiency and longer lifespans compared to traditional incandescent or compact fluorescent bulbs, while providing warm, pleasing light.