Digi-Key’s TechXchange and Hearst Electronics Group announce ground-breaking social aggregation partnership

THIEF RIVER FALLS, USA: Digi-Key Corp. announced that the Hearst Electronics Group’s Electronic Products, EEM, and ICMaster have partnered with Digi-Key’s TechXchange online engineering community.

Hearst Electronics Group has committed to adopting TechXchange as its only electronics-based community forum. Editors from Hearst’s electronic-focused publications will participate in TechXchange in order to provide the engineering and procurement community with qualified input and aid in design or electronics inquiries.

"Digi-Key's social aggregation strategy is in full bloom with this exclusive community partnership with Hearst Electronics group,” said Tony Harris, chief marketing officer, Digi-Key. “This partnership enables Digi-Key's TechXchange community platform to have direct access to engineers worldwide and in China as TechXchange’s branding presence will be known to hundreds of thousands of 21IC users. With the support of Hearst Electronics Group and its broad audience, TechXchange will increase its reputation as a credible, informative resource for the engineering communities we currently serve.”