Mouser Electronics focuses on emerging markets in China

SHANGHAI, CHINA: Mouser Electronics Inc., regarded as a top design engineering resource and global distributor for semiconductors and electronic components, affirmed its continued support of the new China Electronics Distributor Alliance (CEDA) at the Alliance’s recent executive meeting, held in conjunction with the Annual China Electronic Fair (CEF) in Xi’an, the largest electronics technology show in China. The CEDA meeting for industry executives addressed many topics, including the discussion of emerging markets in western China.

Mark Burr-Lonnon, Mouser VP of APAC Business, said: “West China shares an important and growing role in the electronics industry. We hope to see its new product development and design activities continue to grow and that we can support this development through strong 'Authorized Distribution' that we have seen grow so strongly in Europe and North America.” The global distributor, a founding member of CEDA, also attracted show visitors with its large exhibit at the CEF Xi’an show, helping to entrench its presence in China.

CEDA is an organization representing authorized distributors in China with the mission of enhancing executive networking, protecting distributor's benefits, establishing distribution business regulations, sharing market intelligence, driving the development of electronics component supply chains and promoting new value of the franchised distribution service model. The CEDA meeting focused on west China market demand and the development of emerging market strategies in China. CEDA includes executives from both Mouser and TTI, as well as other industry leaders.

“We orchestrated the CEDA West Meeting to coincide with the CEF Xi’an show specifically so that executives would be able to observe the technical and marketing trends present at CEF and to promote franchise and catalog service all at one stop,” said Michael Liu, CEO of CNT Networks and secretary general of CEDA. “CEDA arranged its executive meeting to help foster networking between the members of local top electronics manufacturers and research institutes during the show’s duration.”