GE Lighting reveals new LED bulb

USA: New reveal LED light bulbs available this fall from GE Lighting promise to save energy while putting colors and patterns in a whole new light. GE's new 60-watt standard incandescent replacement reveal LED light bulb is engineered to have the familiar size and shape of an incandescent bulb and deliver big energy savings.

In true reveal fashion, it does not produce dull yellow rays like regular bulbs and provides a crisp white light that brings out more vibrant colors and patterns.

"At the forefront of all of our engineering is consumer research, and we heard across the board that the size and the shape of an LED bulb is very important to shoppers," says Tom Boyle, chief innovation manager, GE Lighting. "As LED technology continues to evolve, producing the same quality of light with smaller bulbs will allow consumers to be more creative with lighting. LEDs can change the way we light our homes."

The reveal LED light bulb, which will last more than two decades based on three hours of use each day, will be offered in 40- and 60-watt replacements, as well as a popular BR-30 shape for recessed fixture down-lighting. These products are additions to GE's growing LED portfolio, including 40- and 60-watt incandescent replacement LED bulbs available now and a 100-watt incandescent replacement LED bulb that becomes available later this year.