Monday, June 8, 2009

HAVELLS forays into LED lighting segment

NEW DELHI, INDIA: Havells India Ltd, a US$1 billion plus company and one of the largest and fastest growing electrical and lighting companies in the world, has introduced “Endura Lite”, a revolutionary product in the light-emitting-diodes (LED) Market. LED is the future lighting source in India and are at the forefront of technological innovations.

“Endura Lite” by Havells, will consume 50 percent less energy than traditional sources. It is four times more energy efficient than regular incandescent lamps, because a larger part of the energy is converted into light than is lost as heat.

There is no use of glass or filament in these kind lightings as compared to in normal lightings, hence “Endura Lite” has a phenomenally long lifespan with average life of 50,000 hours. This LED light not only reduces the electricity bills but also improve the quality of working conditions at commercial establishments and offices.

These lamps are easy to install and do not emit UV radiation. It is smaller in size and lighter in weight. Endura Lite is suitable to fit in standard MR 16 fixtures and has been tested for its high shock resistance and durability.

These new age lighting innovations are designed to give higher efficiency and consume low power and has environment friendly luminous source, which make it the best in LED lighting category.

Endura Lite is favorable to be used in the following spaces like, Jewellery Mart, Designer Showrooms, Recreational Areas, High-end specialty shops, Auditoriums, Theaters, Art Galleries and Museums, Endura Lite transforms the look of an ordinary space into an extraordinary one. The exclusive range is available in 3x1w and 1x3w with two colors i.e. Day light white and warm white.

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