Thursday, January 14, 2010

Microsemi local dimming technology for LED backlights gets market confirmation at CES 2010

IRVINE, USA: Microsemi Corp., a leading manufacturer of high performance analog/mixed signal ICs and high reliability semiconductors, witnessed industry confirmation for its local dimming technology designed for LED backlights in LCD TVs, many of which were introduced at the 2010 Consumer Electronics Show in Las Vegas.

"Microsemi has seen substantial market acceptance and continues to pioneer local dimming LED display backlighting," stated Paul Pickle, Executive Vice President and General Manager with Microsemi's Analog Mixed Signal Group.

Tom Kapucija, Director of Marketing, observed: "As anticipated, tremendous industry effort geared towards LED TV backlighting resulted in many new TV product introductions. The market is now realizing the energy efficiency and image performance benefits possible with local dimming backlight technology."

"3D TVs with LED backlighting were the favorites of the show with many attendees spending considerable time viewing comparison video demonstrations," Kapucija added. "The industry is gearing up to provide 3D content as well as delivery methods such as 3D Blu-Ray players, disks, and off-air receivers."

A leader in large-screen LCD TV innovations for more than a decade, Microsemi has worked with leading LCD TV manufacturers to achieve significant display-quality breakthroughs including LED local dimming solutions.

In addition to the LED-based TV introductions at CES, Microsemi continues to innovate drivers for CCFL backlit TVs with unique developments such as the JIN Balancer and the recently announced PureBLACK(TM) CCFL mega contrast digital burst dimming technology.

"In addition to the new LED programs, it is significant that we have also seen continued CCFL TV development as evidenced by over 25 new CCFL IC program engagements last quarter between Microsemi and key TV manufacturers," Pickle said. "In particular, we see continued strength in the Chinese market with substantial new program success from the top five leading companies such as Changhong, Skyworth and TCL."

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