HYDERABAD, INDIA: Amara Raja Electronics Ltd (AREL), an Amara Raja Group company, has launched "Tribal"- its umbrella brand for Consumer Products.
Co-inciding with this launch, AREL unveiled its first innovative product offering - Tribal Italia pure sine wave UPS, which is stylishly designed, incorporating advanced technology.
Amara Raja Electronics is an integral part of Rs. 2420-crore Amara Raja Group. Amara Raja is well known for its Amaron Batteries across the world.
Tribal Italia is a practical product solution, evolved from the experiences of Indian consumer. A high profile techno design team from Amara Raja Electronics initiated a nation wide survey on the available range of inverters and UPS in the market. The survey parameters included performance, ease of use, aesthetics, and maintenance/battery management.
Tribal Italia is a design marvel in the UPS category that incorporates the best in class UPS technology with a touch of Italian design brilliance and is "Unbelievably Good Looking."
Tribal brand believes in improving the quality of life by offering innovative and well designed products by leveraging convergence of technologies. A wide range of power back-up products, emergency lanterns and a lot more are on the anvil.
Jayadev Galla, Director of Amara Raja Electronics, comments on the new products: "We are delighted to announce the launch of Tribal brand of UPS which promises to deliver high quality & reliable power back-up solutions with style. The past few years have shown a significant shift in the home appliance category with consumers demanding products that are aesthetically pleasing and sophisticated in their design."
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