Anritsu opens India subsidiary

INDIA: Anritsu Corp., a global provider of innovative communications test and measurement solutions for more than 110 years, announced the opening of 100 percent India subsidiary in Bangalore.

The new office brings together the functions of marketing, sales, engineering, services, and support. By co-locating all the departments, the company expects to accelerate the rate of delivery of new products and provide better and broader support to its growing customer base in India. It will also plan to start a branch office operation in Noida within this fiscal year.

 “We are pleased to reach the day we open our full-scale presence in India. India’s emerging market is part of our overseas business expansion strategy; the telecommunications industry will witness further growth due to the new telecom policy and will continuously outpace its global counterparts. We foresee India business growth by 20 percent annually with the increased demand for test & measurement equipments”, said Kenji Tanaka, senior executive VP, Anritsu.

The Indian test and measurement market has been driven by global and domestic demands. According to Frost & Sullivan research on Indian test & measurement shows that the domestic demands have risen over the years, to make the market realize the opportunities from every sector in India.

There has been an increasing integration of internet connectivity, wireless communications (3G/4G/WiFi/Bluetooth), high-fidelity audio and HD video in consumer electronics devices. This has been accelerating the demand for new technology testing solutions.