LEDforum Shanghai 2011 to shed light on Latest trends and release cutting-edge report

TAIWAN: To provide an in-depth analysis and a cutting-edge report on the global LED industry, LEDforum Shanghai 2011, organized by Science and Technology Commission of Shanghai Municipality and presented by LEDinside and Shanghai Research Center of Engineering and Technology for solid-state lighting, will commence at Jumeirah Himalayas Hotel Shanghai on July 6 and 7, 2011.

Higher executives of the world’s leading companies will present the latest and highly relevant information regarding product designs, technologies, end-market applications, market trend of the LED industry. In addition, the analysts of LEDinside will also the shed light on the latest trend and release cutting-edge report on the LED industry.

The latest agenda of LEDforum Shanghai 2011 is set: the first day of the forum will consist of the opening ceremony including major manufacturers around the world, the keynote speech, and an exhaustive analysis of upstream market of the LED industry. The second day will mainly focus on the dissection of groundbreaking development regarding package, end-market applications and product design of LED.

In addition, at the end of the second day, a panel discussion will be held, where government leaders and representatives of major manufacturers around the world will discuss on the most pressing topics of the LED industry.

First day of LEDforum Shanghai 2011
The first day of LEDforum Shanghai 2011 will begin with the opening speech and welcome speech by the Shanghai Municipal Government leader and the Head of Science and Technology Commission and the welcome speech by C.L. Liu Ph.D., the Chairman of TrendForce Corp., followed by an introduction by Chu Junhao, Ph.D., the Director Assistant and Deputy Director at Shanghai Research Center of Engineering and Technology in Solid State Lighting, to the 12th Five-year Plan regarding the solid-state lighting industry in Shanghai. Afterward, the speeches of the first day will start.

Shanghai Research Center of Engineering and Technology in Solid State Lighting: The Core Competitiveness of Semiconductor Lighting in China
In light of the fact that China is not only an emerging country but also an emerging LED market, Chu Junhao, Ph.D of Shanghai Research Center of Engineering and Technology in Solid State Lighting will address the core competitiveness of semiconductor lighting in China from various perspectives.

To begin his speech, he will use the fact that the incandescent products of Chinese manufacturers are three to four times cheaper than imported products as an example to demonstrate his point: the scale production does not equal to the core competitiveness. He indicates that the difference of integrated factors among domestic products and the overemphasis on the midstream and downstream market will lead to a resource competition between manufacturers, which raise the question: how to achieve a benign development of the industry?

He further indicates that because the solid-state lighting industry is underpinned by advanced technology, the Chinese solid-state lighting makers need to start from the MOCVD sector and in the meantime, develop other core technologies in order to establish the core competitiveness. Moreover, the adoption of high-end technology and the comprehensiveness of technology system are nothing short of crucial as well.

Philips Lighting: Global Trends in LED Lighting Systems
Philips Lighting has been in a leading position among the global lighting industry and is striving to raise energy-saving awareness in the society.

Jaap Schlejen, VP of Philips Lighting, will provide not only an in-depth analysis of the trend of the lighting market in scenery, outdoor, and office sectors but also a comprehensive conclusion, which will throw light on the future development of the LED lighting market.

Furthermore, he will utilize data to estimate the value growth of the LED market in the future. He believes that the penetration rates of LED and controlling technology will grow considerably among future lighting applications. Such a growth will alter the landscape of competition and accelerate the change to the lighting resource, module and total solution markets.

Osram: Prospects for Global Solid-State Lighting Market
Osram Opto Semiconductors Asia Ltd., which owns a number of world-leading patents and has provided numerous world renowned constructions with lighting products and solutions, is not only one of the major lighting companies in the world but also an innovative LED lighting company. Benjamin Tan, VP of Sales, Asia Pacific, will provide his insight into the global market of solid-state lighting.

As the global energy problem worsens, the energy-saving and eco-friendly lighting products become the focus of the R&D teams of lighting companies and bring unlimited prospects to the industry. OSRAM already began dedicating to the development of new light source since the last century and prided itself in being one of the first companies to launch white light LED products.

Currently, Osram’s products have made their ways into car, signal light and building markets. Osram states that the popularization of LED in lighting applications is still at the initial stage, because presently, most of the LED applications are street lamps or for specific usages, which account for a mere portion of sales in the lighting market. It is expected that LED will take up a bigger share in the household lighting market in the future.

University of California, Santa Barbara: Current Status of Solid State Lighting Market
LEDforum Shanghai 2011 has the honor to invite Shuji Nakamura, Ph.D., the inventor of the first high brightness gallium nitride (GaN) LED, who will address the current state and future trend of solid-state lighting market.

Shuji Nakamura, currently a professor of Materials Department of the University of California, Santa Barbara, received B.E., M.S., and Ph.D. degrees in Electrical Engineering from the University of Tokushima, Japan in 1977, 1979, and 1994, respectively. He, widely known as the “Thomas Edison of the LED industry,” developed the first group III nitride-based blue/green LEDs and group-III nitride-based violet laser diodes (LDs) in the world.

In addition, he successfully developed the first commercially viable white LEDs based on GaN, which becomes an integral part of the booming development of the global LED industry.

GE Lighting: LED Systems Design for Application
The enhancement of LED light product quality and the increase of the rate of return on investment are the key to a healthy and active development of LED industry. Samuel Wang, the Product General Manager of GE Lighting Asia LED, will provide his unique insight into the lighting product quality, the rate of return on investment and expectations of the future development of LED lighting.

His speech will not only address quality assurance and introduce the formula of return on investment, but also cover topics of LED energy-saving applications and the cost.

Moreover, the unparalleled performance and innovative design of GE’s products, including GE Module Roadway R250 Series, will also be demonstrated in the speech.

Veeco: Reducing LED Manufacturing Costs through Advancements in MOCVD Technology
Due to the increasing focus on MOCVD technology in the LED industry recently, Jia Lee, Ph.D, the Director of Marketing of Veeco Instruments, will address “Reducing LED Manufacturing Costs through Advancements in MOCVD Technology.”

Dr. Lee expects the penetration rate of LED TV to reach 50 percent in 2011 and to advance to 80 percent in 2013. He also predicts that the increasing rate of LED chips will reach 68% in the next five years. In addition, with the fast growth of the LED industry, he will provide relevant data to demonstrate how the advancement of MOCVD equipment is able to aid manufacturers in reducing costs, provide a system for designing high-brightness LEDs, increase capacity and decrease carbon emission.

In May, 2011, Veeco inaugurated its new Customer Support & Training Center in Shanghai which was about 1700 square meters in size and accommodated approximately 40 Veeco employees. The center is equipped with three classrooms as well as Veeco’s market leading Veeco TurboDisc K465i MOCVD system.

Aixtron: Improving Production Quality and Efficiency of MOCVD Market
Christian Geng, Ph.D., VP, Greater China, Aixtron, will offer his exceptional insight into the new outlook created by improving production quality and efficiency of MOCVD market.

To start his speech, Dr. Geng will introduce Aixtron’s products by citing relevant news reports, and then give concrete analyses of production quality as well as efficiency: the former includes chip quality, growth pressure, product consistency and prevention of dust particle; the latter includes capacity, the size of wafer and increasing rate and automation.

Taking customers’ demands into accounts, Aixtron develops its MOCVD equipment with the aim of helping manufacturers reduce production cost, increase efficiency and expand capacity.

KLA-Tencor: How to Do Automated Inspection of HB-LED wafers for Quality
Aside from manufacturing equipment, the inspection of manufacturing process also plays a critical role in LED manufacturing.

Francis Jen, Ph.D., China Region Technical Director of KLA-Tencor, will explain its HB-LED manufacturing process solution, manufacturing process, the demand of inspection in production line with the aid of assorted charts and information. In addition, he will also shed light on the procedure of LED wafer automatic inspection and electronic detection strategy with several examples.

Dr. Jen believes that the inspection and management of manufacturing process is one of the pressing elements of the LED industry. KLA-Tencor, specializing in improving the yield rate of semiconductors and providing total solutions of manufacturing process inspection and management, has been not only dedicating to product research and improvement and providing better equipment service but also helping semiconductor makes manufacturer products with higher quality and efficiency. Currently, KLA-Tencor’s branch companies are located in more than ten countries of America, Europe and Asia.

Carbon TEQ Solutions: Heat Management in Lighting Applications and New Technologies to Manage Heat
Bill Scalia, VP and CTO of Carbon TEQ Solutions, will present his insight into heat management in lighting applications and new technologies to manage heat. His speech will cover different sections such as carbon foam material and the methodology, research, design and science of TEQ2.

In the science section, he will introduce a new molecular structure named ScaliaPhysics. In addition, with his expertise in heat dissipation technology, Bill Scalia has successfully help his clients reduce the energy consumption and the maintenance cost as well as extend the lifespan of products with TEQ Methodology.

Scalia’s specialty and dedication to heat dissipation products are the reason Carbon TEQ adopts his patent in its products.

LEDinside (TrendForce Corp.): Solid-State Lighting/LED Market Trend in 2012
Due to the fact that the development of LED industry has been the focus of relevant industries over the past few years, Roger Chu, Research Director of LEDinside, will present a comprehensive report on “Solid-State Lighting/LED Market Trend in 2012.”

Chu’s report will mainly include the estimation of the development trend, the outlook on both ends of supply-and-demand chain and the competition and cooperation of the LED industry. He points out that due to the rise of Chinese and South-Korean LED market, the LED price has more or less shown a decline in NB, TV, mobile device applications over the past few years. According to his report, the demand of HB LED will continue increasing in the coming years.

Besides, he will accurately dissect and conclude the development of LED industry from various perspectives with concrete statistics.

Second Day of LEDforum Shanghai 2011
Jiangsu Canyang Optoelectronics Ltd.: Competing Internationally: LED Lighting Future Development from Experience
The second day of LEDforum Shanghai 2011 will start with the welcome speech by C.L. Liu Ph.D, followed by a speech by Frank Chien, Ph.D., president and CEO of Jiangsu Canyang Optoelectronics Ltd., in which he will address the future development of LED lighting from an international perspective.

Dr. Chien will analyze the current situation of the LED lighting industry and propose a development strategy catering to the present trend. He indicates that the LED applications and penetration rate in household electrical appliances have proven fruitful, which results in a cost reduction of LED manufacturing.

Currently, IT products dominate the LED market, but the landscape is soon to change. In the next two years, TV will become the main source of demand in the LED market, and lighting applications will begin to take over afterward. Dr. Chien also states that through technology integration, the only goal of Jiangsu Canyang is to provide lighting companies with light sources which possess high price/performance ratio, supreme reliability and meet lighting regulations.

LEDinside expected the MOCVD capacity of Jiangsu Canyang to reach 50 units, GaN LED epi wafer capacity to reach 1.44 million and LED chip capacity to hit 18 billion by the end of 2011. Jiangsu Canyang specializes in manufacturing high-brightness GaN LED epi wafers, LED chips and indoor and outdoor lighting products, whose wavelength range reaches 385nm to 560nm. Jiangsu Canyang, whose products are hugely acclaimed by manufacturers worldwide in terms of brightness, electric property and reliability, owns two plants and an office building which are 79,083.06 square meters in size.

Philips Lumileds Lighting Co.: The Success and Challenge in LED Lighting Component Industry
After the speech by Philips Lighting on the first day, Sean Zhou, Regional Marketing Director of Philips Lumileds Lighting Company, will share the successful experience of Philips Lumileds and his opinion on the challenges the LED indoor lighting sector is facing.

Zhou will first concisely analyze the LED market from different sectors such as hotel lighting, office lighting and LED replacement light, and then he will point out the key element in indoor lighting and explain the LED bin code and thermal dissipation issue from a professional perspective.

He believes, as far as indoor lighting is concerned, even though the LED penetration rate in the office lighting sector seems limited at the moment, it also shows great promise: lighting applications account for 30 to 50% of the total orders from commercial buildings. In the future, the new office buildings will put more accent on lighting in order to meet the energy-saving requirement, which will in turn increase the popularity of T-LEDs.

Henkel AG & Co.: Innovations in Assembly Solutions for LED Lighting
Kent Lu, LED Sales Manager of Henkel AG & Co., will address Henkel’s innovations in assembly solutions for LED lighting. He will introduce not only the construction, the global capacity, partners, breakthroughs, quality and efficiency of Henkel, but also Henkel’s solutions in the LED lighting supply chain.

The solutions include materials of LED chip packages, conductive materials, thermal dissipation products such as heat conductive adhesive, thermal pad, phase change material which are crucial to LED lighting products, encapsulation and protection of LED driver and light bar, and low-pressure and low-temperature molding technology and products.

Henkel’s technology in the LED sector is an integration of that of Ablestik, Emerson & Cuming, Hysol and Loctite, which is proficient to provide the market with total solutions of LED package and lighting product assembly.

Miniwiz: Innovative LED Application in Green Building
Miniwiz, specializing in designing and developing green energy products and marketing low-carbon products and appealing solutions with a pursuit of convenience, fashion, delicacy and practicality, has launched products such as HYmini Wind Powered Charger and miniSOLAR panel and appurtenances which can be attached to bicycles and arms.

The founder and MD of Miniwiz, Arthur Huang, focusing on rechargeable products and building solutions, has participated in a number of foreign and domestic green building projects and won many product design awards. One of his works is the FE EcoARK Fashion Hall of the Taipei International Flora Exposition. He boldly incorporated the modern technology into the building design and used 1.5 million plastic bottles as materials. The Hall not only is earthquake-proof, typhoon-proof and eco-friendly but also fully demonstrates the innovation of green building.

The professional engineers and architects of Miniwiz are planning to cooperate with the students of Harvard Design School and Harvard Business School in the next three years.

ELB Electronics: Lighting Control Solutions for Commercial Building Applications
Steven J. Purdy, Product Research and Development Director of ELB Electronics and in charge of the development of ELB products, plans to establish ELB into the forerunner in the dimming ballast and lighting control market of North America.

His speech will also cover LED applications in RF wireless lighting control. Mr. Purdy believes that due to the fact that lighting control systems can reduce energy consumption by 50% and bring positive effects to the environment, they will become more and more popularized in intellectualized buildings.

RF wireless control does not require cable network. Users are able to control lighting equipment through the tiny portable remote control to achieve excellent compatibility with the lighting system. Moreover, he will explain the effects brought by the wireless lighting control system with a chart of the energy consumption by the commercial buildings in the U.S. and present a lighting control strategy.

Synopsys: Successful Optical Design of LED Lighting and Backlight Systems
David Stuart, director of Sales of Synopsys, will give a presentation about the successful optical design of LED lighting and backlight systems with a 31-page PowerPoint file.

With an example of a successful optical design of LED lighting and backlight systems by utilizing LightTools and SolidWorks, Stuart will point out the key design strategy and explain the concrete method and LED resource model. In addition, his presentation will also cover the design and optimization of SolidWorks.

Stuart states that using LightTools, which is a powerful tool for designing, analyzing and optimizing LED applications, and SolidWorks for the applications of LED lighting and backlight systems have become the mainstream in the market.

Everlight Electronics: The Trend of Solid-State Lighting End-Market Applications
Ilkan Cokgor, VP of Global Marketing of Everlight Electronics, has over 20 years of research, product development, marketing and sales experience in the fields of optoelectronics, LEDs and solid state lighting.

Cokgor, who holds a Ph.D. in Optelectronics from the King’s College, University of London, will give a presentation addressing the trend of solid-state lighting end-market applications, in which he will compare the LEDs which adopt more reliable flip-chip packages with LEDs that adopt regular packages.

LED interior lighting : The Realization of LED Innovative Applications
Finally, several renowned guest speakers will attend the panel discussion addressing the realization of LED innovative applications and end LEDforum Shanghai 2011 on a perfect note.

Participating companies will include Philips Lighting, Philips Lumileds Lighting Company, Jiangsu Canyang, Veeco, Aixtron and Tridonic.