Nu Horizons Electronics becomes North American Alcatel-Lucent master distributor

MELVILLE & MURRAY HILL, USA: Nu Horizons Electronics Corp., a leading global distributor of advanced technology semiconductor, display, illumination, power and system solutions; has been named as a North American Master Distributor for Alcatel-Lucent.

Under the terms of the agreement, which is effective immediately, Nu Horizons will distribute a full range of Alcatel-Lucent solutions for small-businesses to large enterprises. The extensive, market-leading portfolio of products includes enterprise telephony systems, mobility platforms, networking equipment, network management tools, and enterprise network security solutions.

Arthur Nadata, Executive Chairman and CEO of Nu Horizons stated: "We are excited to be chosen as an Alcatel-Lucent Master Distributor in North America and expect that the synergy created between their world-class enterprise product line and our growth model will drive increased revenue for both parties.

"This is a substantial partnership for Nu Horizons and a significant opportunity to elevate our systems division by broadening our marketplace beyond the OEM community and into the much larger enterprise space."

"This relationship is a sign of Alcatel-Lucent's ongoing commitment to the growth of our enterprise business through channels in the US and Canada," said Tom Burns, president Alcatel-Lucent enterprise activities.

"Alcatel-Lucent's products, combined with Nu Horizons' experience opening new markets through distribution will play a key role in our North American Enterprise growth strategy. Nu Horizons will add a variety of services to current offers based on the Alcatel-Lucent broad portfolio, clearing the way for the VAR community to gain immediate access to value added services and the world class Alcatel-Lucent portfolio."

Nu Horizons will provide sales and supply chain support for Alcatel-Lucent's network of business partners in North America, as well as execute market expansion programs designed to increase the scope and reach of the product family.

Alcatel-Lucent provides solutions that enable service providers, enterprises and governments worldwide, to deliver voice, data and video communication services to end-users.

As a leader in fixed, mobile and converged broadband access, carrier and enterprise IP technologies, applications, and services, Alcatel-Lucent offers the end-to-end solutions that enable compelling communications services for people at home, at work and on the move.