SINGAPORE: element14 (formerly Farnell), the industry’s first business to fuse commerce and community, supporting millions of engineers and purchasing professionals worldwide, announced the next milestone in its strategy to strengthen its leadership position in the Asia Pacific region and continue to drive its growing business from Singapore. The company’s Singapore operations have been awarded International Headquarters (IHQ) status by the Singapore Economic Development Board (EDB).
Salman Syed, Regional Head, Asia Pacific, element14 said: “We are pleased to receive the IHQ recognition from EDB. The decision to base our Asia Pacific hub office, Regional Distribution Centre and global online commerce operations in Singapore was borne out of our vision to be the preferred global partner for the electronics design industry, and at the same time provide relevant local knowledge and expertise to our customers.”
element14 first set up base in Singapore 15 years ago as Farnell, part of the global Premier Farnell group; since then the company has grown significantly and continues to contribute to Singapore’s development as a global leader in technology and innovation. element14 centralises its business planning, controls and operational management for the Asia Pacific region out of its Singapore headquarters.
Its state-of-the-art Regional Distribution Centre in Singapore has doubled its product inventory over the past year to offer the broadest range of design centric products stocked in Asia Pacific. element14’s comprehensive product portfolio includes more than 130,000 products from thousands of suppliers.
Leading suppliers include Texas Instruments, Molex, Tyco Electronics, Analog Devices, Microchip, Freescale, Vishay, International Rectifier, ON Semiconductor, Kemet, National Semiconductor, Fluke, Fairchild, NXP, Littelfuse, TDK-EPC, Belden, and ST Microelectronics, to name a few. Within Asia Pacific next day delivery is provided to over 300 destinations.
To strengthen its focus in supporting electronic design engineering and maintenance, repair and operations in Asia Pacific, the group’s global eCommerce and Social Marketing team that drives its dynamic user experience and functionalities of its unique fusion of commerce and community platform is led from its Singapore office. In addition, element14 has also increased its Technical Support and Customer Service workforce to sustain its regional expansion of 24/7 customer service and 24/5 online technical support. The element14 customer service staff currently handles local language support in English, Mandarin, Thai and Korean.
The establishment of such facilities and value-added services clearly illustrate Singapore's growing importance as a leading R&D and electronics services hub and underscores element14’s position as a leader among electronic component distributors in Asia Pacific.
“We invest significantly in developing our people, our business operations and communities, as well as technologies to support our aggressive growth strategy and continued commitment to Singapore’s development as a leading innovation hub. Our entire business model is geared towards multi-channel and high-service commitment to our customers in the Asia Pacific region. element14 is well-known for driving a new paradigm of collaboration within the electronics design space, and this augurs well with the planned developments of Singapore’s electronics services sector and our continued commitment and growth strategy for our business in the region,” added Syed.