BANGALORE, INDIA: element14 (formerly Farnell), the first electronic component distributor that fuses commerce and community, announced the launch of Analog Devices’ New Products Express programme.
The initiative focuses on introducing the latest Analog Devices products to electronic design engineers with no minimum quantity and next day delivery for most cities in Asia pacific. With the launch of this programme, engineers in Australia, China, India and Singapore will be able to purchase the newest components from a wide spectrum of Analog Devices product categories with 24/5 customer service and 24/7 online technical support via element14.
As the region’s electronics manufacturing sectors continues to grow, Analog Devices and element14 have introduced this new programme to expedite the delivery of the latest technologies to Asia Pacific. It will enable design engineers, as well as maintenance and repair professionals, to access and incorporate the components into designs. This new initiative aims to enhance the quality of the end-products as well as to improve the products’ time to market.
“Asia Pacific continues to be an increasingly important market for us and we are committed to bring the latest technology and the highest quality products to our customers in this region,” says Howard Cheng, VP for Asia Sales & Marketing, Analog Devices. “element14’s established distribution network and support services further complement our business strategies and deliver our latest products to engineers in the shortest amount of time.”
“With this initiative, we will be able to provide the latest products from Analog Devices to meet the dynamic requirements that engineers face today due to the rapid evolution of technology,” says William Chong, regional director of Supplier Marketing, element14, Asia Pacific. “In addition, our personalised services and support from technical experts as well as ready access to technical datasheets ensure that engineers are armed with the necessary knowledge to optimise the product usage.”
element14 has one of the broadest ranges of Analog Devices products in stock in Asia Pacific with over 2000 Analog Devices products available for next day delivery for most cities. High precision analog, amplifier, comparator, sensors and power management are some of the key technology categories that element14 offers and the products cover major industries such as motor control, instrumentation, medical and multimedia equipment.
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