Friday, December 9, 2011

Mouser continues global expansion with new flagship European customer support center

MUNICH, GERMANY: Mouser Electronics Inc. has announced the grand opening of its new flagship Customer Support Center and European Marketing Headquarters in Munich, Germany.

This new office, along with the eight other locations strategically placed throughout Europe, underscores Mouser’s steadfast commitment to serving the world’s top design engineers with the highest degree of customer service and technical support, as well as offering local marketing support to its suppliers and media partners in the region.

With the largest professional network of engineers in Europe, Munich is the ideal location for Mouser’s new European flagship office. It’s in the center of Germany’s high tech electronics marketplace, allowing Mouser to focus support on local engineers and buyers searching for the latest electronic components. Backed by an experienced Management Team, Mouser’s European offices meet these demands with the newest products from more than 450 manufacturers.

“By adding more resources and staff members in Europe, we have helped drive further growth over an amazing 2010,” says Mark Burr-Lonnon, Mouser VP of EMEA Business. “We’ve seen around 42 percent further growth in 2011 with no slowing of this success, making us now a true player in the European market. No question about it, 2011 is proving to be another blockbuster year for Mouser, especially bearing in mind the slowing of the market after a bumper first half.” Burr-Lonnon says the new Munich office is essential to Mouser’s European growth.

“With technological advancements happening at a staggering rate, this flagship office and Mouser’s eight other European centers will assist customers throughout each step of the design process in local languages, time zones and currencies,” Burr-Lonnon adds. “On top of that, it is crucial that we engage deeply with our supplier partners and media locally in Europe. We are very excited to be expanding in Munich.”

Mouser continually provides the most advanced technologies from the world’s leading suppliers along with best in class localized technical support. The flagship office in Munich is the newest in Mouser’s growing network of European offices, located in the UK, Czech Republic, France, Israel, Italy, the Netherlands, Spain and Sweden.

In 2011, to date, Mouser has posted European sales gains of over 42 percent, with France up 75 percent, Spain up 57 percent, Sweden up 54 percent, the Benelux up 54 percent, UK up 48 percent, Italy up 41 percent and Germany up 40 percent. These 2011 figures compound last year’s growth, which saw sales soar nearly 200 percent in Europe. The ongoing development of these local Customer Service Centers has been instrumental to Mouser’s success.

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