CHESTNUT RIDGE, USA: LeCroy Corp., a leading supplier of oscilloscopes and serial data test solutions, has appointed the Central Company for Components Ltd as an official high service distributor of its standard application range of oscilloscopes, arbitrary function generators, and logic analyzers.
The appointment of the Central Company for Components Ltd. is designed to grow LeCroy's presence in the key Israeli and Palestinian Authority territories. LeCroy is committed to working closely with the distributor to develop a joint sales strategy within the region. As part of the agreement, LeCroy will allocate specific resources to support tactical sales programs as well as provide targeted marketing and on-demand product demonstration support when required.
"It is our goal to further nurture our network of high service distributors across the Middle Eastern region as a complement to our strong network of technical resellers. The appointment of the Central Company for Components is a significant development that will give LeCroy an expanded customer platform from which to promote our ongoing strategy," said Roberto Petrillo, Worldwide VP of Sales for LeCroy. "The Central Company for Components team has already demonstrated their excellent knowledge of our products and I am looking forward to working with them to create a strong presence within this strategic region of the Middle East."
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