Thursday, July 30, 2009

KYOCERA establishes new sales company in India

KYOTO, JAPAN: Kyocera Corp. announced the establishment of KYOCERA Asia Pacific India Private Ltd (KAPI) — a new Kyocera Group sales company that has been positioned to cohesively strengthen components sales in the continually expanding Indian market.

KAPI, which is to start operations on August 1, is a wholly-owned subsidiary of KYOCERA Asia Pacific Private Ltd (KAP) — a Kyocera subsidiary dedicated to sales in the Asia-Pacific region.

In recent years, even amongst the BRIC countries, India has been accomplishing strikingly high economic growth — with a GDP growth rate second only to China. With development of the IT industry, and following the rapid expansion of the automotive and digital consumer electronics industries, many Japanese and foreign-based manufacturers have been setting up and relocating sales offices and manufacturing sites in the country.

Up until now, Kyocera sales activities to India had mainly been conducted from the KAP headquarters in Singapore. In 2005, KAP set up a representative office in Bangalore, India to help support the cutting tool sales of local distributors, and since then has also started actively marketing Kyocera’s line of products including electronic, semiconductor, fine ceramic and thin film components as well as solar panels.
Recognizing the importance of the rapidly growing Indian market, the establishment of KAPI will allow the Kyocera Group to better respond to customer needs and product demand.

As one of the markets in Asia on which Kyocera has placed strategic importance, KAPI will be able to aggressively develop its sales activities in India. The new company will begin with sales of cutting tools, and subsequently progress with further sales of other Kyocera components.

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