Tuesday, July 21, 2009

Nujira signs Richardson Electronics as global distribution partner

CAMBRIDGE, ENGLAND: Nujira, world leaders in efficient RF transmission technology, has signed a global distribution agreement with the RF, Wireless and Power Division (RFPD) of Richardson Electronics Ltd.

Richardson will market, sell and support Nujira Coolteq power modulators and Digital Pre-Distortion (DPD) solutions in all applications and markets, most notably the cellular infrastructure and defense markets.

Tim Haynes, CEO Nujira, said “Richardson Electronics offers us a global channel to market, with sales and technical support locations in every major market in North and South America, Asia and Europe. Their ‘engineered solutions’ based business model and outstanding global logistics capability means that they are a perfect fit for us. Richardson has the right relationships, and the right expertise to take Coolteq to market successfully.”

Chris Marshall, Vice President for RF & Microwave Products, Richardson Electronics, added, “Nujira has an exciting and innovative technology that has great potential to improve systems that incorporate RF power amplifiers -- by significantly increasing energy efficiency, one of the key challenges for today’s RF design engineers.

"Using Coolteq modules, our customers can achieve industry leading power efficiency, and build solutions that are smaller, lighter, lower cost and require no secondary cooling such as fans or air conditioning. There is considerable potential for Nujira’s technology, and we are pleased to help introduce it to the key global markets.”

Nujira’s High Accuracy Tracking (HAT) technology modulates the voltage supplied to the power amplifier (PA) in line with the transmission envelope, to ensure that the output device remains in its most efficient operating region.

Integrating the Nujira Coolteq power modulator into a PA will dramatically improve power efficiency (typically from 15 percent to 45 percent). Nujira is already engaged with 13 cellular base station manufacturers.

Sumitomo Electrical Industries of Japan has publicly announced products based on Coolteq modules, with other manufacturers to follow during 2009.

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