Thursday, August 19, 2010

Wireless charging of mobile devices has market potential of $4.3 billion by 2014

SCOTTSDALE, USA: The growth of mobile devices combined with the increasing consumer aggravation with different and often proprietary charging solutions for each device is fueling an opportunity for wireless charging systems. The market for wireless charging systems will reach $4.3 billion in total market revenue by 2014, according to In-Stat.

While several different technologies are vying for market position, they all offer the benefits of charging mobile devices ranging from handsets to PCs simply by touching or being within proximity of a charging station. Another benefit is that many of these charging solutions can be hidden or seamlessly integrated into furniture or automobiles.

"Despite the long history of the various technologies, we are really just now beginning to see the true market potential for wireless charging solutions," says Jim McGregor, In-Stat's Chief technology Strategist.

"Like many other technology markets, it will start with add-on and third-party solutions. Eventually solutions will be integrated into many mobile electronics as the costs decrease and the demand increases. While still a fraction of the overall mobile device segment, wireless charging is just beginning to hit its stride in the market."

Recent research by In-Stat found the following:
* Approximately 44 percent of survey respondents found current mobile charging solutions are an annoyance. Up to 40 percent are willing to pay $50 more for a wireless charging solution, depending on the mobile device.
* As with other technologies, prices are expected to degrade rapidly to about half of current pricing by 2014.
* Tightly coupled inductive charging systems are expected to be the early market leader.
& Of the integrated charging solutions, over two-thirds are expected to be in cars.

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