element14 leads the way with the launch of six new microsites in Asia Pacific

SINGAPORE: element14 (formerly Farnell), the first electronic component distributor that fuses commerce and community, today launched six new microsites that focus on the key segments of Lighting, Alternative Energy, Wireless, Sensing, Transportation, and Instrumentation & Measurement. Customers will now be able to browse through an extensive range of products and information resources from leading manufacturers that are specific to these segments. The microsites also provide instant and easy access to design resources and the latest developments and methodologies.

The Lighting microsite focuses on LED lighting, a maturing technology that is recognised for its energy efficiency and has the potential to dominate the market in the near future. element14 has more than 10,000 best-in-class Lighting components in stock, ensuring engineers can find the most optimal solution from different categories. This includes High Power LEDs, LED Modules, power supplies, LED drivers as well as Thermal Management, Optical & Interconnect solutions from key suppliers such as CREE, National Semiconductor and NXP.

As global energy consumption continues to rise, more countries and corporations are exploring and investing in sustainable energy options. element14's Alternative Energy microsite aims to become a trusted and comprehensive resource for engineers in this emerging sector. The inventory includes over 3,000 energy efficient products from leading brands such as Amphenol, Linear Technology, Panasonic and TE Connectivity. The microsite allows engineers to bring lower total cost of ownership, real environmental benefits, and ease of implementation to areas such as generation, transformation, storage, conversion and distribution phases of any design.

Wireless technology is one of the most rapidly evolving fields, especially with the increasing popularity of mobile platforms. Today, almost every handheld consumer device comes with some type of wireless connectivity option. element14 offers over 5,000 wireless products that are essential in the design, testing and prototyping phase of the product development life cycle. These components, from foremost suppliers such as Freescale, Microchip and Texas Instruments, support popular functions such as WiFi, ZigBee, Bluetooth and 3G and can be used in a variety of applications ranging from Automotive Telematics to Wireless Data Acquisition.

The Sensing microsite focuses on a sector that is experiencing significant growth with the advent of innovative micro-machining, device miniaturisation, fabrication and packaging technologies. With over 4000 industrial, PCB level and MEMS-based sensors in stock, element14 offers a comprehensive portfolio of sensing technologies from Analog Devices, Honeywell and STMicroelectronics to meet the demands for a diverse range of applications such as automobiles, computers, medical devices and more significantly, infotainment products such as media players, tablet PCs, and smart phones.

element14’s Transportation microsite aims to inspire innovation by providing solutions on leading electronic power steering, car access system, car HVAC system and onboard entertainment systems to engineers. The platform allows engineers to find a broad range of automotive grade products from key market players, such as International Rectifier, Molex and Vishay, together with technical documentation. The integration of information, product and design resources on a single platform enable engineers to access new technologies and electronic components to make vehicles safer, efficient and reliable.

With the increasing complexity of designs, engineers have to rely on best-in-class products and technologies to provide them with accurate measurements on a diverse range of electrical parameters. The Instrumentation and Measurement microsite gives engineers access to over 600 advanced precision Test & Measurement solutions from leading specialists in the market, including Agilent Technologies, Fluke, LeCroy and Tektronix to help engineers verify, diagnose, fix and fine-tune their complex hardware designs.

"With the rapid evolution of technology, one of the biggest challenges for engineers is that they continuously face a steep learning curve. By consolidating the latest products with relevant information resources such as design software, training videos and white papers on the same platform, we aim to provide a one-stop location that meets all their needs," says William Chong, Regional Director of Supplier Marketing, element14, Asia Pacific. "By combining our expertise and best-in-class inventory, we aim to empower electronic design engineers with the best tools to maximise the products' utilities and facilitate innovation throughout the product lifecycle."