World Micro signs distribution agreement with Sullins Connector Solutions

ATLANTA, USA: World Micro, a global distributor of electronic components serving the electronics, commercial, military, medical, and aerospace markets, has signed a distribution agreement with Sullins Connector Solutions, a world leader in the design and manufacture of connectors and interconnect systems, located in San Marcos, CA. The agreement gives World Micro the ability to promote, distribute, and market key Sullins product lines throughout the United States and Canada.

The product lines include conventional, lead-free and RoHS-compliant edge cards, headers, bi-level and PCIe connectors, Micro Plastics products, and interconnect systems along with parts engineered for high-temperature applications.

World Micro will continue to focus on offering customer service and engineering support to design engineers and purchasing professionals in the aerospace, medical instrumentation, test and measurement, telecommunications, audio, video and broadcast industries. With this distribution agreement in place, World Micro is also able to reach out to many more new customers and increase its penetration in previously underserved market sectors.

"We're extremely pleased to add Sullins' quality products to our line card of best-in-class suppliers," stated Vikki Planche, World Micro's director of sales. "Sullins' products are a natural complement to World Micro's existing portfolio, and effectively round out our connector and interconnect offering. This agreement strengthens our ability to offer one-stop shopping for these specialized solutions and gives our customers increased access to premier products at highly competitive price points," added Planche.

"Naming World Micro to our roster of North American distributors is also a critical step in Sullins' strategic plan to broaden both international and domestic distribution channels. World Micro's impressive record of achievement in uncovering opportunities for connector sales in markets we've targeted for superior growth potential made them a logical choice," commented Wade Harb, CEO of Sullins Connector Solutions. "Sullins is proud to partner with World Micro. They understand our markets and respect customers' requirements for responsive service, and technical assistance," Harb added.