Avnet Electronics Marketing and ARM launch embedded software store

ARM TechCon 2011, PHOENIX, USA & CAMBRIDGE, ENGLAND: Avnet Electronics Marketing, an operating group of Avnet Inc. and ARM announced the launch of the Embedded Software Store - an online information and e-Commerce-based website dedicated to the embedded design community.

The Embedded Software Store accelerates software innovation for embedded applications by enabling users to easily locate available software supporting the ARM architecture. At launch, the site will provide software downloads from a wide range of partners that are active in the ARM Connected Community and Avnet’s partner ecosystem. The number of partners is expected to grow as the site seeks to consolidate a large number of high-value software options within a single domain.

Users can choose from a broad array of reputable embedded software vendors, including ARM, CMX Systems, Inc., DSP Concepts, Micrium, Motomic, yaSSL, and others. New software vendors are invited to join the initiative on an ongoing basis. The site also offers a quick download delivery system and preview of all license agreements in advance of purchase. Users are encouraged to participate in the Embedded Software Store’s online community to create a strong ecosystem of software support for ARM technology.

“Software has become a differentiating factor as consumers continue to demand higher levels of performance and increased functionality in their smart devices,” said Tudor Brown, president, ARM. “ARM and Avnet have leveraged our industry leadership and extensive partner ecosystems to develop a comprehensive one-stop-shop for accessing, evaluating and acquiring software. The Embedded Software Store provides easy access to a broad range of software, and this is important for designers as they seek to accelerate innovation.”

“The partnering of our two innovative companies – ARM and Avnet – is what makes this solution possible,” said Harley Feldberg, president of Avnet Electronics Marketing, global. “Today more than ever, customers are facing time-to-market issues and extreme cost pressures. Product cycles are shrinking and demands on engineering developers are expanding. The Embedded Software Store is a marketplace that offers solid choices over a broad range of readily developed software, at competitive prices and proven quality. This is a solution the industry has been waiting for.”