element14 kicks off new year with key improvements for e-commerce customers in Asia Pacific

SINGAPORE: element14 (formerly Farnell), the first electronic component distributor that fuses commerce and community, announced key improvements to its online search functions and a redesign of product pages, on its element14 websites. element14 continues to establish a solid presence in Asia Pacific in 2012 with its unique offering of best-in-class products and solutions, and community support.

Engineers can now sort relevant product attributes quickly according to their search preferences as minimum and maximum range selectors in the parametric filters. Legislation, environment, and compliance information are accessible from one section while videos can be viewed directly from the product page. A “Share this Page” function allows customers to share content through a number of social media methods.

"element14 has come a long way since our rebranding and we are encouraged by the support and feedback we have received from both our partner suppliers and customers," says Devashish Saxena, SVP, regional marketing director APAC, element14. "The past year has shown that our core offerings, such as best-in-class selections of products and unique service propositions, are the roadmap to success. We will continue to strengthen these propositions as we move into 2012."

These improvements are part of element14’s continuous efforts in website optimisation and social media marketing, which yielded stellar results in 2011. element14 is ranked number one in the Heardable "Online Brand Benchmark Report: 30 Leading Brands in the Electronics Industry" due to its search engine optimisation, mobile browsing as well as monitoring and optimisation using web analytics software.

element14 also launched its new online catalog, ‘element14 Features’, which provides detailed information and showcases the best new products and solutions, along with relevant articles and training modules. This section highlights a different offering every quarter and customers will be able to look forward to more new products, solutions and ideas from the world’s leading brands.

To strengthen its focus in supporting electronic design engineering and maintenance, repair and operations, element14’s Global eCommerce and Social Marketing team that drives its dynamic user experience and functionalities of its unique fusion of commerce and community platforms is led from its Asia office in Singapore.

In addition, element14's warehouses in Singapore, China, India and Australia are able to store about 400,000 SKUs, providing customers with one of the widest selection of high performance components from leading brands. These warehouses have also incorporated advanced supply chain facilities and procedures to ensure customers enjoy fast deliveries.