Verbatim to announce European entry into LED and OLED lighting markets at Light + Building 2010

EGHAM, UK: Verbatim, a Mitsubishi Chemical company, will announce its entry into the European LED and OLED lighting markets at Light + Building 2010.

Verbatim is a global consumer brand best known for optical media, external hard drives and flash memory data storage. Mitsubishi Chemical Corporation is one of the largest chemical companies in Japan and a world leader in materials for LEDs.

Visitors to the Verbatim stand at Light + Building 2010 will have the first chance to see Verbatim's forthcoming LED lighting products and witness the user benefits of the company's unique approach to the design of high colour rendering index LED and colour tunable lighting systems.

Verbatim's first LED lighting products will be on sale later this year. The stand will also feature the world's first dimmable/tone adjustable OLED prototype, which has been developed through the recently announced Mitsubishi Chemical Corporation and Pioneer Corporation OLED alliance (http://bit.ly/aO00aq).

Gary Milner, president, Verbatim EUMEA, said: "At the Light + Building show we will reveal LED lighting technology that not only provides superior performance over compact fluorescent lights (CFLs) but also offers visible advantages over other LED lighting products on the market today. Our objective is to provide consumers with a better experience of low energy lighting at a competitive price. As with our data storage products, we will be offering technology consumers can trust, based on the many decades of materials and manufacturing expertise of our parent company, Mitsubishi Chemical."

For a given light output, LED lights consume significantly less power than conventional incandescent bulbs. This means that LED lights create the lowest CO2 emissions when powered by conventional sources. They have a typical life of over 50,000 hours, which is equivalent to 15 years*. Mitsubishi Chemical's raw materials for making Verbatim LEDs, including GaN (Gallium nitride) substrate, encapsulant and phosphors, ensure superior efficiency over other LED technologies.