Friday, April 16, 2010

Pericom expands partnership with Nu Horizons Electronics into Asia

MELVILLE, USA: Nu Horizons Electronics Corp., a leading global distributor of advanced technology semiconductor, display, illumination, power, system and telecommunication solutions, and Pericom announced an expansion of their partnership agreement to include franchised rights for their high-speed integrated circuits and frequency control products across all of Asia.

Nu Horizons already represents Pericom in North America, Central and Eastern Europe, the United Kingdom and Nordic markets. The new agreement includes worldwide franchised rights for Pericom’s full line of high-frequency Signal Switches, Packet Switches, Bridges, ReDriver, Clock Generators/Buffers, Crystals and Oscillators.

“This expansion highlights the success that Nu Horizons and Pericom have shared working together over the past twelve years,” said Alex Hui, CEO of Pericom. “Nu Horizons brings superior demand creation plus comprehensive field resource expertise and precision world-class logistics, so it easy for us to expect the same unparalleled service, from design to production, in the Asian markets.”

“Pericom is a market-leader in high-speed analog switching technology with a focus on high-growth segments such as notebook/PC, digital video and TV, servers, enterprise networks, and mobile hand-helds,” adds Kent Smith, president of Nu Horizons global distribution division. “Pericom has supported our expansion around the world, and we are excited to represent them and create new opportunities in the Asia Pacific Region.”

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