Monday, September 15, 2014

LUMIX DMC-LX100 with micro four thirds MOS sensor and F1.7 LEICA DC VARIO-SUMMILUX lens

NEWARK, USA: Panasonic is proud to introduce the DMC-LX100 (LX100) with Micro Four Thirds High Sensitivity MOS Sensor for the 6th generation model of Panasonic's world-renowned LX high-end compact camera series.

The new LX100 is not just a successor to the DMC-LX7 but a jump-up that even inherits the DNA of DMC-LC1 - Panasonic's first full manual compact camera released in 2004.

The LX100 will be available at shop.panasonic.com and valued channel partners at the end of October.

To achieve even higher picture quality and multi-aspect capability, the LX100 incorporates the Micro Four Thirds High Sensitivity MOS sensor. It lets subjects stand out of the background impressively with a rich stereoscopic effect.

By keeping the resolution at 12.8-megapixels*1, the amount of light is enough to improve the S/N ratio, making it possible to capture clear image with minimum noise even when shot at high ISO. The Venus Engine is also newly developed to feature multiple noise reduction systems such as Multi Process NR, Random Filter and Aperture Filter, to achieve high color reproduction and high image quality with natural description.

A newly developed LEICA DC VARIO-SUMMILUX lens (35mm camera equivalent: 24-75mm) boasts F1.7-F2.8 high speed and high descriptiveness in detail and resolution to each corner. It also produces stunningly beautiful defocus together with the large MOS Sensor.

In addition, newly adopted 9-blade aperture diaphragm help produce bokeh with a smooth, circular shape. The versatile zoom range of 24-75mm (35mm camera equiv.) is suitable for wide-ranging photography to portraits. Notably, landscapes can be captured in dynamic 24mm ultra wide angle in any 4:3, 3:2 or 16:9 aspect thanks to the multi-aspect sensor.

The LX100 integrates a LVF (Live View Finder) with 2764K-dot equivalent high resolution and approx.100% color reproduction. This 16:9 Wide Screen LVF boasts approx.1.39x / 0.7x (35mm camera equiv.) magnification and 100% field of view. A variety of advanced functions are equipped with DMC-LX100 to spur potential of advanced photographers. It allows direct, intuitive control with dedicated rings and dials such as aperture ring, control ring, shutter speed dial or exposure compensation dial.

The LX100 is capable of smooth, high quality video recording not only in Full-HD 1,920 x 1,080 60p (NTSC) AVCHD Progressive (MPEG-4 / H.264) format or MP4 at 60p (NTSC) but also in 4K (QFHD 4K: 3840x2160, at 30 fps(NTSC) in MP4). With this 4K video recording capability, Panasonic is proposing a new way of photo creation called "4K Photo".

By grabbing a 3840x2160 8-megapixel equivalent image from the 4K video footage it is possible to capture the spur-of-the-moment which is often missed in still photography. This functionality is now easier with the newly added Hybrid Photography 4K Photo mode.

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