Havells announces global launch of LED lightings

NEW DELHI, INDIA: Havells India Ltd, a leading player in the lighting and fixture segment, electrical and power equipment sector in India is entering the light-emitting-diodes (LED) market.

Havells Sylvania (Global Operations) has set a target of € 50 million turnover from LED segment in next two years, while Havells India would target a revenue of Rs.100 crores by 2012 from the domestic market. The Company has set-up a lighting R&D centre at its existing plant at Neemrana, Rajasthan for the purpose. The LED product range of company called Endura would include spotlights, downlights, commercial lights and street lights

Anil Gupta, joint managing director, Havells India Ltd., said: " This LED thrust is an endeavor towards expanding our range of energy savings products both in India and globally. While the LED lighting segment is at a very nascent stage in India, we see ourselves leading the growth of this highly potential segment of the lighting industry." He further added that the government's focus on the complete electrification of the households by 2012 would be a big trigger for the lighting industry in India.

LED lightings consume 80 percent less energy than traditional sources and is four times more energy efficient than regular incandescent lamps. The longer lifetime and environment friendliness (as it does not contain Mercury) makes LED a better choice over the traditional lamps. LEDs are ideal for use in applications that are subject to frequent on-off cycling. The solid package of LED can be designed to focus its light while incandescent and Fluorescent sources require external reflector for the same.

The company is committed to developing energy savings devices, which at present include CFLs, lighting, fans, motors, capacitors, cables and digital lighting control systems. Havells intends to have 80 percent of its turnover from the energy savings products by 2012

In continuation of its drive towards developing energy efficient products, Havells has put a Lighting Design Centre & Energy Management Cell at Noida. The centre would advise as to how a unit can reduce its energy bill without cutting down on light required.