BOSTON, USA: Automotive remote keyless entry (RKE) systems will be upstaged in the future by Passive Go (PG)—where the driver needs a key to open the car door, but not to start the car—and Passive Entry Go (PEG) systems—where the car key remains in the driver’s pocket for both car entry and car ignition.
However, without breakthroughs in cost-reduction and consumer awareness, neither system will be deployed in large volumes, according to the Strategy Analytics report, “Vehicle Entry and Go: Passive Systems Set to Challenge RKE.”
PEG systems may not be deployed beyond an 11M unit niche by 2016. With cost reductions and consumer awareness, PEG could grow to 19M units, valued at $867M.
The more cost-effective PG systems could sell 26M units by 2016.
While passive systems offer drivers convenience, they are costly to develop. They require custom development, with more components, for each model and are complex to install. Also, consumers are mainly unfamiliar with keyless operation.
“Vendors have been developing more integrated solutions to resolve cost issues, enhanced reliability and usability, and increased functionality of passive systems in order to make such purchases worthwhile,” says Kevin Mak, author of the report and Industry Analyst of the Strategy Analytics Automotive Electronics Service.
“The PG system essentially raises the convenience of the conventional RKE system, without the high costs associated with a full PEG system. If successful, vendors may realize a market by 2016 for which there will be equal deployment of PG and RKE systems.”
Future key systems will also offer additional information, such as vehicle temperature, as evidenced by the long-range, two-way communication devices pioneered by General Motors and Volvo.
Showing posts with label Strategy Analytics. Show all posts
Showing posts with label Strategy Analytics. Show all posts
Thursday, August 20, 2009
Wednesday, July 15, 2009
New antenna technologies crucial to future of cellular
BOSTON, USA: “Antennas for Mobile Devices: New Technologies, New Opportunities,” from the Strategy Analytics RF & Wireless Component market research service, explores new antenna technologies and the companies helping to avert an impending crisis in cellphone antennas.
Christopher Taylor, Director of the RF and Wireless Components service and author of the report, stated: “Future cellular devices will have to handle seven or more primary cellular bands, diversity antennas, and three or more bands for connectivity peripherals, placing difficult performance demands on cellular antennas -- among these, the need for several small antennas placed in close proximity to each other and the users’ head and hand.
"Device makers hope to avert an antenna crisis by teaming with antenna specialists, such as Laird, Tyco, Pulse, Ethertronics and Skycross, to make use of new antenna technologies that will include tunable and active antennas. If successful, these technologies and companies will help propel the market for antennas for wireless mobile devices to more than 5 billion units in 2014.”
Asif Anwar, Director of the GaAs and High Speed Semiconductor service, added, “As outlined in the report, the new antenna technologies will add a new dimension to the cellular RF front business, affecting power amp, switch-module, filter and chipset suppliers, as well as the way OEMs do business.”
Christopher Taylor, Director of the RF and Wireless Components service and author of the report, stated: “Future cellular devices will have to handle seven or more primary cellular bands, diversity antennas, and three or more bands for connectivity peripherals, placing difficult performance demands on cellular antennas -- among these, the need for several small antennas placed in close proximity to each other and the users’ head and hand.
"Device makers hope to avert an antenna crisis by teaming with antenna specialists, such as Laird, Tyco, Pulse, Ethertronics and Skycross, to make use of new antenna technologies that will include tunable and active antennas. If successful, these technologies and companies will help propel the market for antennas for wireless mobile devices to more than 5 billion units in 2014.”
Asif Anwar, Director of the GaAs and High Speed Semiconductor service, added, “As outlined in the report, the new antenna technologies will add a new dimension to the cellular RF front business, affecting power amp, switch-module, filter and chipset suppliers, as well as the way OEMs do business.”
Tuesday, July 7, 2009
Skyworks passes RFMD in power amp market share
BOSTON, USA: Strategy Analytics has released, “RFMD Loses Power Amp Market Lead to Skyworks,” from the Strategy Analytics RF & Wireless Component market research service, which explores changes in the handset and cellular device power amplifier (PA) market brought about by the economic slowdown and contraction in cellphone shipments, and what this means PA to suppliers in 2009 and beyond.
The rapid growth of handsets has pushed the PA market to $2 billion per year, driving the fates of the two largest suppliers, Skyworks and RFMD, both dependent on PAs for the majority of their revenues despite diversification efforts.
Both firms and their competitors have invested heavily in new PA products and technologies to meet the demands of the cellphone OEMs for ever more bands, higher data rates and lower PA prices.
Christopher Taylor, Director of the RF and Wireless Components service and author, stated: “The transition from the frenetic demand in the first half of 2008 to a severely depressed Q4 caught many PA suppliers off guard.
"PAs for mid-priced handsets took the brunt of the slump, and so suppliers with high share in PAs for low-cost handsets and PAs for higher-end 3G handsets fared better than suppliers with broad portfolios at all price and performance points. Both Skyworks and RFMD ended the year with close to one-third of the market, but Skyworks edged slightly ahead of RFMD.”
"Compound semiconductor-based PAs will continue as the enabling technology for the high-growth 3G and emerging 4G markets,” observed Asif Anwar, Director of the Strategy Analytics GaAs and High Speed Semiconductor service.
“However, silicon-based PAs have started to gain traction in low-cost 2G handsets, as underscored by the recent acquisition of CMOS PA supplier Axiom Micro Devices by Skyworks. This acquisition should help Skyworks to maintain share in the recession-resistant low-cost segment of the market.”
The rapid growth of handsets has pushed the PA market to $2 billion per year, driving the fates of the two largest suppliers, Skyworks and RFMD, both dependent on PAs for the majority of their revenues despite diversification efforts.
Both firms and their competitors have invested heavily in new PA products and technologies to meet the demands of the cellphone OEMs for ever more bands, higher data rates and lower PA prices.
Christopher Taylor, Director of the RF and Wireless Components service and author, stated: “The transition from the frenetic demand in the first half of 2008 to a severely depressed Q4 caught many PA suppliers off guard.
"PAs for mid-priced handsets took the brunt of the slump, and so suppliers with high share in PAs for low-cost handsets and PAs for higher-end 3G handsets fared better than suppliers with broad portfolios at all price and performance points. Both Skyworks and RFMD ended the year with close to one-third of the market, but Skyworks edged slightly ahead of RFMD.”
"Compound semiconductor-based PAs will continue as the enabling technology for the high-growth 3G and emerging 4G markets,” observed Asif Anwar, Director of the Strategy Analytics GaAs and High Speed Semiconductor service.
“However, silicon-based PAs have started to gain traction in low-cost 2G handsets, as underscored by the recent acquisition of CMOS PA supplier Axiom Micro Devices by Skyworks. This acquisition should help Skyworks to maintain share in the recession-resistant low-cost segment of the market.”
Wednesday, May 13, 2009
Handsfree car kits not truly handsfree!
USA: Strategy Analytics' Wireless Device Lab service research, “HandsFree Car Kits: Consumers Lack a Truly HandsFree Experience", shows that purchasers of after market car kits in the UK would like to use speech recognition in order to make their car kit experience truly hands-free; but speech recognition systems fall short of expectations.
These findings are based on in-depth one-on-one research sessions with participants near London, England.
“Strategy Analytics research shows that consumers would like their car kits to provide easy and intuitive handsfree methods for dialing and answering their cell phones while driving,” commented Chris Schreiner, Senior User Experience Analyst at Strategy Analytics. “However, consumers struggle with speech recognition due to usability issues.”
Kevin Nolan, Vice President of the Strategy Analytics User Experience Practice, added, "Our research also shows that streaming music is a service in some car kits that adds value for the consumer, although consumers prefer to experience music via direct hookup through their vehicle speakers rather than via an FM transmitter.”
These findings are based on in-depth one-on-one research sessions with participants near London, England.
“Strategy Analytics research shows that consumers would like their car kits to provide easy and intuitive handsfree methods for dialing and answering their cell phones while driving,” commented Chris Schreiner, Senior User Experience Analyst at Strategy Analytics. “However, consumers struggle with speech recognition due to usability issues.”
Kevin Nolan, Vice President of the Strategy Analytics User Experience Practice, added, "Our research also shows that streaming music is a service in some car kits that adds value for the consumer, although consumers prefer to experience music via direct hookup through their vehicle speakers rather than via an FM transmitter.”
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