element14 offers several secrets to fire up the heart of innovation

SINGAPORE: element14 (formerly Farnell), the first electronic component distributor that fuses commerce and community plunges headfirst into the spirit of Valentine’s Day and unveils a list of key secrets that engineers in Asia Pacific will swoon over.

Presenting the most-loved products from over 3,500 coveted suppliers, its award-winning website has embraced the latest tools for online search, mobile browsing and page design. The site guarantees a great browsing and search experience with improved product sorting, plus new content and social media capabilities. Its attractive web catalogue ‘element14 Features’, showcases the best new products and solutions, along with articles and engaging training modules in each edition.

“Our customers have responded enthusiastically to our continual refinements for more seductive product offerings. Most recently, a special effort to deepen the relationship with customers whom we have not engaged as extensively with, has shown exceptional results,” said Marc Grange, head of Product Marketing, element14 Asia-Pacific. “The increasing customer activities at element14, apparent from higher page views and order values we are receiving from customers have been rewarding to see. New sales highs are occurring on a monthly basis, and community membership has grown to over 77,000 with a record breaking 13,500 visits each day.”

element14’s Community is the online hub where engineers, electronics enthusiasts and experts gather and connect with one another through discussions that fuel inspiration for their latest innovative interests. The industry’s first online television channel ‘element14 TV’, The Ben Heck Show and ‘Ask an Expert’ naturally lure design engineers who want to keep up-to-date on the latest hot topics. Within the element14 Community sites, the Knode - an intelligent online search and knowledge tool - is an engineers’ ideal companion, helping them improve time to market and the quality of designs.

"Many customers have declared that they were instantly drawn to the Knode from its launch, and for some it was ‘love at first sight’,” commented Uma Pingali, director of Services Beyond Products, element14 Asia Pacific. "After familiarising themselves with the Knode, customers have shared they have a better appreciation for its particular divisions, resources and CadSoft services, and that they have become heavily reliant on the tool.”