GERMANY: Digi-Key Corp. has announced its expanded presence into Central Europe with the opening of a European Customer Support Center in Munich and the appointment of Hermann Reiter, regional sales director for Central Europe.
Digi-Key has further expanded its global footprint with the appointment of three additional EMEA regional sales directors, covering the UK, Ireland, Israel, and Russia.
“Our expanded European presence will support Digi-Key’s traditional customer base, as well as an increasing number of business buyers requiring higher-volume production orders,” said Kris Haggstrom, VP of strategic customer development, EMEA and Asia Pacific, at Digi-Key. “We are pleased to announce the appointment of senior-level sales directors like Hermann Reiter who will play a key role in Digi-Key’s global growth.”
Digi-Key’s new EMEA sales and service team will be based in a new Munich office. Today, the team includes one application engineer and six sales and service professionals, representing four different languages and several years of electronic component industry experience. The team will initially support customers in Central Europe.
“Because of our recognized brand and commitment to service, Digi-Key has been able to recruit some of the top electronic components experts in this region,” said Hermann Reiter, sales director, Central Europe, Digi-Key. “Every team member brings a wealth of experience to the table, with a common goal of helping our business and our customers succeed.”