Long experience separates Sunstone from average PCB prototype provider

MULINO, USA: In any business, it’s the intangibles and the benefits of your chosen provider that truly defines your loyalty as a consumer. Brand identity is all a business has when separating themselves from the competition.

Many businesses find themselves reaching to maintain an identity. Be it that they consolidate or simply restructure, projecting an identity has become seemingly harder than it once was in years past. As brands become more diluted, do they lose their ability to stand-out and separate themselves from the competition? What happens to the product? Most importantly, how does this affect the customer? Far too often when companies are forced to reconstruct their brand, the identity of the product itself seems to fall through the cracks.

As a consumer, you have to ask yourself: Why do I buy from this company? Is the product the same now, as it was before? It would appear so, but when you take a closer look…is it? The real question is, what made this product so great? Why did I continue to come back and purchase it? There are many ways one could answer these questions…but the reality is that there are multiple factors that make consumers become repeat customers.

Product quality, customer service, purchasing efficiency, knowledge and trust are just a few of the things that come to mind when trying to determine whether or not a brand deserves your loyalty.

Sunstone Circuits strives to embody all of the qualities that consumers seek, when shopping for their desired products. Making the customer the top-priority is not just protocol for Sunstone Circuits, it’s their culture. It has innovated and delivered the support, products and services that their customers have asked for.

It pioneered the online ordering of printed circuit boards and have been the leading PCB solutions provider in delivering quality engineering software along with quick and on-time PCBs for the electronic design industry for more than 35 years.

Nancy Viter, manufacturing manager at Sunstone, has been with the company for over 19 years. She said: “Our team of seasoned professionals is part of what separates us from the rest. Many of our 150 employees have been here for an average of nine years or more. We’re like a family here; we work together as a team, to ensure that each and every board we produce is delivered to our customers, exactly how they ask for it, no exceptions!”

Sunstone holds a customer retention rate in excess of 90%, and they continue to do so by consistently delivering quality products into the hands of design engineers. Consistency is the key and that’s what Sunstone Circuits provides: quick and on-time reliable products that are built on-site, so their customers know that they can depend on them, for the best possible results.