Thursday, September 4, 2014

Mouser signs global agreement to distribute Broadcom mass market products

TAIWAN: Mouser Electronics Inc., a top design engineering resource and global distributor for semiconductors and electronic components, has signed a global distribution agreement with Broadcom Corp.

As Broadcom’s first eCommerce distributor, Mouser Electronics will offer same-day shipping on a variety of Broadcom mass market products, including the industry-leading Wireless Internet Connectivity for Embedded Devices (WICED) platform. Broadcom’s WICED Wi-Fi and WICED Smart development platforms provide original equipment manufacturers (OEMs) with a complete, simplified implementation of wireless connectivity, resulting in faster time-to-market for a broad range of Internet of Things (IoT) innovations.

"Mouser is thrilled to serve as Broadcom’s first online catalog distributor,” said Jeff Newell, Mouser senior VP of Products. “Mouser’s partnership with Broadcom provides customers worldwide with an enhanced selection of industry-leading products including Wi-Fi, Bluetooth Smart, and leading-edge RoboSwitch and StrataConnect Ethernet devices."

 "Mouser's excellent semiconductor-centric marketing and search engine optimization (SEO) capabilities make them an ideal choice as our eCommerce distributor," said Vince Brocato, Broadcom senior director, Global Channel. “Our relationship with Mouser will allow us to expand our customer base and continue to scale our platform offerings."

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