Thursday, April 19, 2012

element14 stocks new Freescale processors for engineers in Asia Pacific

SINGAPORE: element14 (formerly Farnell), the first information portal, collaborative
community and electronics store for design engineers and electronics enthusiasts, now stocks the advanced i.MX Multimedia Applications processors from Freescale Semiconductor.

“The flexibility and ease-of-use of Freescale’s i.MX products will appeal to engineers who require high performance to help ensure their designs keep pace with advancements in portable electronics and infotainment systems. With a dedicated page to Freescale, the element14 Community is a good channel for us to collaborate on our latest news and offerings to engineers,” says Paul Smith, Freescale’s worldwide manager for distribution channel and ecosystems.

The i.MX53 family of processors provides advanced multimedia technology and power-efficient implementations of the ARM Cortex-A8 core, with processing speeds of up to 1.2 GHz. It is optimized for both performance and power to meet the demands in the consumer, automotive, medical and industrial markets, delivering
ultra-fast processing for applications including tablets, smartphones, automotive infotainment systems, patient monitoring equipment and industrial devices with human-machine interfaces.

“Freescale’s dedication to innovation complements our unique service propositions to ensure our customers enjoy improved productivity and time-to-market. element14 will continue to collaborate with Freescale to bring the most comprehensive and advanced solutions to meet the demands of engineers in Asia Pacific,” says William Chong, regional director of Supplier Marketing, element14 Asia Pacific.

Other key Freescale products available from element14 include the Freescale Semiconductor Tower System, a modular development platform for 8-, 16- and 32-bit microcontrollers and microprocessors that enables advanced development through rapid prototyping. In addition, its highly-popular co-branded dev kit exclusive to element14, the XL_STAR; a multifunction system that allows development, download and debug of up to 64Kbytes of code using CodeWarrior, a professional IDE, contributed to element14 selling the most dev kits and tools in Asia Pacific for which Freescale received the ‘Leadership in Innovation for Dev Kits’ award recently.

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